AD Agencies
Aidem Ventures appoints Pradeep Hejmadi as CEO
MUMBAI: Aidem Ventures, an independent media consulting and marketing company, has appointed Pradeep Hejmadi as the chief executive officer (CEO), effective August 2018. In his new role, Hejmadi will be spearheading AIDEM’s newest verticals: Aidemtec and AIDEM Sporty. Simultaneously, he will help unlock new partnerships and opportunities in the company’s traditional broadcast sales business.
Talking about his new role, Hejmadi said, “I’m excited to join Aidem Ventures and look forward to working with an extremely talented team. AIDEM is an energetic and dynamic organization that has witnessed tremendous growth over the past few years. My focus will be on spurring exponential growth for the organisation, and leveraging an eclectic team of professionals to convert challenges into profitable business outcomes.”
Aidem Ventures MD Karan Kumar Gupta said, “There couldn’t be a better time for AIDEM to work with someone like Pradeep who has extensive experience and a proven track record in the entertainment space. With the launch of Aidemtec and Aidem Sporty, we have a massive opportunity to capitalize on Pradeep’s experience in pioneering initiatives in the broadcast field. I’m confident that his leadership assets will be valuable for us in the long term.”
Hejmadi brings with him more than 20 years of multi-dimensional experience in the Indian media industry. He has spearheaded and successfully launched profitable initiatives. His previous stints include working with Zee TV, TAM Media Research, MTV Networks India, Turner Broadcasting and Discovery Networks.
Aidem Ventures chairman Ashok Kumar Gupta said, “We are delighted to have Pradeep join us at this pivotal point in the company’s journey.We continue to attract impressive leaders like him who can take our technology and consulting solutions to the broader market and grow our already-robust roster of clients very quickly, thus creating an incredible future for AIDEM.”
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
