Brands
Kwality launches breakfast cereals
MUMBAI: Kwality, from the house of Pagariya Food Product Pvt Ltd, recently announced its wide range of healthy cereals. A unique combination of whole grain and multigrain, the range of cereals offers a variety of breakfast choices for all Indian families.
The adult range has corn flakes, corn flakes almond honey, corn flakes honey, corn flakes strawberry. Under the health range, they have ragi flakes, muesli crunchy, muesli mixed fruit, muesli fruit n nuts, oats and wheat porridge. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavours and has been specially created keeping in mind the Indian palate.
Pagariya Food Pvt Ltd managing director Naresh Pagariya said, “We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products is uniquely placed to satisfy this need.”
The new cereals are available at all big supermarkets such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and mortar stores. Additionally, they are also available at leading online stores like Amazon, BigBasket and Flipkart.
Today the size of breakfast cereals in India is Rs 2500 crore and growing at a CAGR of 27-28 per cent. By 2020, the turnover will touch Rs 4000 crore. The company is aiming to grow by over 100 per cent in the next few years and become one of the top five breakfast cereal companies in India.
The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach Rs 100 crore mark by 2020 from the current Rs 40 crore. By introducing smaller packs of Rs 5 and Rs 10, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
