Kids
Nickelodeon paints the nation Orange with an immersive School Contact Programme
MUMBAI: Holidays are over, and school is back in full swing. Making school cool and adding some magic and masti to the entire school experience is India’s leading entertainment franchiseNickelodeon’s high decibel School Contact Programme. Live Now across 20 cities in the country, Nickelodeon Magic Masti& Sonic School Is Cool is set to engage with millions of kids across around 1000 schools from Chennai to Chandigarh. interactivity. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children enjoy and cherish their time at School.
Speaking about engaging with millions of kids though the school contact programme Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon has always created priceless experience for kids by curating interactions that are engaging and entertaining. Our robust and expansive school contact programme is a great platform that allows us as well as our partner brands to connect with kids and establish an imminent place as a best friend and guide in every child’s daily life.”
Presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, ParleMahaMazelo in association with New Richfeast Cookie Cake &ApisFruitilicious Jam, “Nickelodeon Magic Masti”will bring alive the magic of Rudra into the classrooms with some fun games that encourage kids to Focus and Believe. The six-week long high decibel school engagement will see the India’s only Prince of Magic Rudra enchant kid’sin schools across 8 cities -Mumbai, Delhi, Pune, Nagpur, Chennai, Ahmedabad, Bengaluru and Hyderabad.
The franchises school contact programme will take wings with SONIC’s “School is Cool”presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, Parle Bigger Kachha Mango bite in association with New Richfeast Cookie Cake &ApisFruitliciousJam. The amazing initiative will see the suave and charming Sonic super kidShiva make school time cool by engaging kids through various interactivities that truly bring out the cool quotient in school straight into their classrooms. The six-week long school activity ofSonic will travel to school across a dozen cities covering Lucknow, Kanpur, Allahabad, Agra, Varanasi, Meerut, Chandigarh, Amritsar, Ludhiana, Jaipur & Kolkata.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
