MAM
Publicis appoints Sirish Suveer as VP for India biz
MUMBAI: Publicis India has appointed Sirish Suveer as vice president.
To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Publicis Ambience COO Paritosh Srivastava.
An experienced advertising and brand management professional, he joins Publicis India from Mullen Lintas where he was instrumental in developing branding, communication and marketing solutions for a host of brands including Dabur, Gionee, Vistara, Honda among others. Suveer also played a key role in the planning and execution of all marketing and brand deliverables across multiple media platforms.
Commenting on the appointment, Srivastava said, “Sirish Suveer joins us at an opportune time wherein our agency is on a terrific growth path and in the thick of exciting action on many brands. He has a balanced head, a very human heart and a way to charm people around. His proven track record of building effective brand strategies and executing complex projects with ease will bolster our communication capabilities further. I wish him the very best for his journey at Publicis India.”
Sirish is armed with over 14 years of professional experience and has worked in senior roles across various agencies including Mullen Lintas, JWT, Lowe Lintas, Grey Worldwide and others. He has even donned the marketing hat while he worked at Max Life insurance and was an integral part of the team that worked on the transition from Max New York Life to Max Life Insurance. Some of the brands that he has worked on over his 14-year journey include PepsiCo, Sonata, Fastrack, Britannia, Kingfisher, Dabur, Airtel, Flying Machine among others.
Sharing his thoughts on joining Publicis India, Suveer mentions, “There is talk nowadays about how advertising is moving towards an integration model between mainline and digital, but after I met Paritosh Srivastava and Srija Chatterjee, I realised how Publicis India was ahead of this curve making it a future-ready organisation. I am excited to begin this new chapter and help achieve bigger milestones for the agency and lead the next wave of growth for our clients.”
Publicis Worldwide is part of Publicis Communications in India. The agency also includes the recently launched Marcel India, Publicis Groupe’s international creative hotshop. In India the agency works with an impressive array of clients that include Nestle, Citibank, Makemytrip, Garnier, Heineken, Nerolac, Skoda, Malaysia Tourism, HDFC Mutual Funds among others.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
