Brands
Publicis Entertainment opens in India with ‘Sanju’ campaign
MUMBAI: Motion picture production and distribution giant Fox Star Studios has brought Publicis Entertainment on board as its digital and social media marketing partner. Publicis Entertainment is the recently unveiled entertainment marketing and branded entertainment arm of Publicis Communications.
Speaking about the association with Publicis Entertainment and Indigo Consulting, a spokesperson from Fox Star Studios said: “At Fox Star Studios we were looking for a partner that could best bring out the magic of Sanju’s story digitally. Publicis Entertainment and Indigo Consulting were the partners that understood this the best, and we worked closely with them on the film.”
Commenting on the tie-up with Fox Star Studios for the promotion of Sanju , Publicis Entertainment executive director Pranay Anthwal said, “It is a pleasure to work with a marketing team like Fox Star Studios. Sanju is the first of many special films we will be working on for them. We worked closely with Indigo Consulting for this project, starting with putting together a specialist team comprising India’s finest social creative and digital marketing minds”
“The project team ensured that we not only were on top of the social piece but also indexed most of our product and effort to the holy grail ticket sales. We look forward to a fruitful association with Fox Star Studios,” he added.
Indigo Consulting CEO Rajesh Ghatge added, “The digital platform allows a dialogue; it facilitates conversations and participation. A movie experience now is no longer limited to the show in the theatre – it extends before, during and after screenings. The experience allows deep discovery of the characters, stars, the subject and also artistes who have made it happen. We are excited to have partnered Fox Star in driving the digital mandate of Sanju. We got an opportunity to strategically and creatively drive its narrative and engagement on digital with the use of data led insights, nimble content and interesting platforms.”
As a part of the association Publicis Entertainment, along with Indigo Consulting, launched an integrated digital campaign to promote Bollywood blockbuster film Sanju. The movie is a biopic of actor Sanjay Dutt.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
