iWorld
Hoichoi to bestow Haami with World Digital Premiere!
MUMBAI: Hoichoi, the world’s largest digital Bengali entertainment content platform, has acquired the rights to present the World Digital Premiere of Haami, 2018’s most successful film at the box office. The film will be completing its 100 days run at the theatres on 18th August and 19th August it premieres on Hoichoi. This film, adds to Hoichoi’s impressive content tray of Hoichoi Exclusive movies – previously, Khoj, Paanch Adhyay, Room No 103, Ek Nadir Golpo, Bye Bye Bangkok, Accident, Posto, Prakton and Projapoti Biskut.
Hoichoi is adding two to three Original content for their viewers every month in the form of a web series, film or short. This acquisition will raise the commitment to their audience to be the top OTT platform for the Bengali diaspora.
Directed by popular director-duo Shiboprosad Mukherjee and Nandita Roy, Haami released on 11th May 2018 and has been critically acclaimed and also, commercially successful with raving reviews.
Haami is a story of two friends, Bhutu and Chini, who come from completely different background. Bhutu’s parents, Laltu and Mitali are rich furniture-shop owners who are more into popular culture and Chini’s parents, Srinjoy and Rina are academicians – elite and sophisticated. Inspite these differences Bhutu and Chini are best friends. As luck would have it, a situation occurs, where the parents of these two children separate them and put an end to their friendship.
However, the young vice-principal cum student counselor of their school, Arundhati tries to make them see reason. Starring Churni Ganguly, Gargi Roy Chowdhury, Shiboprasad, Aparajita Auddy, Kharaj Mukherjee, Koneenica Banerjee & others, Haami is a story that will take you down the memory lane of your childhood days of fun and friendship.
Shiboprosad Mukherjee, director of Haami said, “Hoichoi has previously given 3 of my films (2 directed by me and 1 under my production house) the World Digital Premieres and they have received massive response by the audience who watch content on the platform. I am hoping Haami will also do justice, especially to those who live outside Kolkata or India so they can watch Bengali films, anytime, anywhere.”
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
