AD Agencies
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi
MUMBAI: Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday, 13th August 2018.
The project named as CP LYF, will be touching various facilities on 50 premier points. CP LYF will enable the smartphones’ of users to connect through Ethernet with usage of up to 1 GB data and 400 smartphone charging points at zero cost. The Digital panels along the premier points have the ability to broadcast infotainment along with adverts which are run on 100% secured network. In-house software developed by Parxys Mobility “WISDOM” is been synced to the network along with surveillance cameras to monitor this project.
Signpost India’s team has created this multifaceted robust technology to engage out of home media through digital and smartphone engagement. The visitors will also benefit free online entertainment streaming application in the form of “Chillx”.
Present at the launch of the project were Shri Rajnath Singh, Hon’able Union Minister; Shri Manoj Sinha, Hon’able Minister of State for Communications and Railways; Shri Hardeep Singh Puri, Hon’able Minister of State for Housing and Urban Affairs; Shri Anil Baijal, Hon’able Lt. Governor, Delhi; Shri Arvind Kejriwal, Hon’ Chief Minister, Delhi and Shri Meenakshi Lekhi, Hon’able Minister of Parliament.
Signpost India has been working for creating convenience for the travellers in the numerous projects with the civic authorities as first and last mile connectivity through public bicycle share, skywalks, commuter shelters and social initiatives on important work for tree plantations, women safety, pollution, Save the Tiger project, rain water harvesting etc.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
