Brands
White Rivers Media celebrates 6th anniversary
MUMBAI: In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry. To celebrate the same, it has sent personalised thank-you messages to all individuals who have been a part of the journey.
The company founded in 2012, has been the only digital marketing agency to be awarded the Deloitte’s Technology Fast 50 twice, consecutively in 2016 and 2017. The core verticals of the company are digital, design, social and video to clients in B2B and B2C space, across industry verticals.
As a give back to the industry, the agency has launched an e-book on Everything a marketer needs to know about #Hashtags. The book contains essentials, best practices and some crazy global bloopers. The same has been chosen given the fact, that a lot of brands across the globe still make hashtag errors or don’t use it optimally across digital and in adaptations in offline.
Link to e-book: http://whiteriversmedia.com/eBook
Speaking on the occasion White Rivers Media CEO Shrenik Gandhi said, “As we complete six years in the industry, we would like to thank everyone who has been a part of growth journey and helped us reach here. The industry has grown with break-neck speed and I strongly believe, this is just the beginning. Exciting times ahead!”
White Rivers Media co-founder Mitesh Kothari added,“We have done some interesting work for brands across sectors in the last six years, and we look forward to building more meaningful and stronger connections with stakeholders across the industry. We look forward to this year as becoming one of the top mar-tech driven communication partner to brands across the country. The past years have been of learning un-learning and re-learning and we are eager to know what is stored for us in the future.”
This e-book is one of the many to follow which White Rivers Media shall launch in due course of time, covering various topics concerning Indian and global digital marketers.
Along with this the agency also ran an extension to its award-winning digital campaign, Honesty Breaks Clutter.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
