MAM
Aristobrat announces #TheQuietLuxurySale
Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, is delighted to announce its exclusive mid-summer sale, aptly named #TheQuietLuxurySale. This initiative is set to redefine luxury fashion by making it more accessible and affordable, inviting more men to experience the elegance and sophistication of slow fashion.
With discounts of up to 40 per cent off, #TheQuietLuxurySale is a celebration of Aristobrat’s commitment to providing high-quality, luxurious apparel at attractive prices. The sale encompasses a wide array of garments, ensuring there is something for every gentleman.
Featured collections in the sale:
1 Shirts: A diverse range encompassing t-shirts, piqué shirts, and cotton sateen shirts, crafted for both comfort and style.
2 Luxury dress ahirts: Upgrade your wardrobe with Aristobrat’s premium selection of specially tailored dress shirts, perfect for sophisticated occasions.
3 Tencel cotton shirts: Experience the supreme in comfort and style Aristobrat’s tencel cotton shirts, blending sustainability with luxury.
4 Pants and trousers: Choose from classic trousers to the innovative Tjamas and élite Trouser collections, designed to meet every gentleman’s needs.
5 Everywear pants: Versatile and stylish, Aristobrat’s everywear pants seamlessly transition from casual to formal settings, ensuring you’re ready for any occasion.
6 Classic boxer collections: Comfort and elegance in Aristobrat’s classic boxer collections, designed with the modern man in mind.
Aristobrat’s dedication to slow fashion ensures that each piece is crafted with attention to detail, sustainability, and timeless style. The #TheQuietLuxurySale is not just a sale; it’s an invitation to embrace a lifestyle that values quality over quantity and sustainability over fast fashion.
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
