MAM
Aristobrat announces #TheQuietLuxurySale
Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, is delighted to announce its exclusive mid-summer sale, aptly named #TheQuietLuxurySale. This initiative is set to redefine luxury fashion by making it more accessible and affordable, inviting more men to experience the elegance and sophistication of slow fashion.
With discounts of up to 40 per cent off, #TheQuietLuxurySale is a celebration of Aristobrat’s commitment to providing high-quality, luxurious apparel at attractive prices. The sale encompasses a wide array of garments, ensuring there is something for every gentleman.
Featured collections in the sale:
1 Shirts: A diverse range encompassing t-shirts, piqué shirts, and cotton sateen shirts, crafted for both comfort and style.
2 Luxury dress ahirts: Upgrade your wardrobe with Aristobrat’s premium selection of specially tailored dress shirts, perfect for sophisticated occasions.
3 Tencel cotton shirts: Experience the supreme in comfort and style Aristobrat’s tencel cotton shirts, blending sustainability with luxury.
4 Pants and trousers: Choose from classic trousers to the innovative Tjamas and élite Trouser collections, designed to meet every gentleman’s needs.
5 Everywear pants: Versatile and stylish, Aristobrat’s everywear pants seamlessly transition from casual to formal settings, ensuring you’re ready for any occasion.
6 Classic boxer collections: Comfort and elegance in Aristobrat’s classic boxer collections, designed with the modern man in mind.
Aristobrat’s dedication to slow fashion ensures that each piece is crafted with attention to detail, sustainability, and timeless style. The #TheQuietLuxurySale is not just a sale; it’s an invitation to embrace a lifestyle that values quality over quantity and sustainability over fast fashion.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
