Kids
Cosmos-Maya: The shining success story of the Indian IP Creator
MUMBAI: Cosmos-Maya, the market leader in original Indian Kids’ animation content recently celebrated its 22ndAnnual Day.
The event also marked the celebration of Cosmos-Mayacrossing the coveted 1000 employee mark. Back in 2012 when the company began its journey in IP creation with Motu Patlu there were only 40 odd employees. Today with 12 shows on air/in production, including 3 European & one Brazilian Co-Production, with over a 60% market share in the domestic Indian animation production business, Cosmos-Maya is scaling newer heights by the day and has indeed become one of the most dynamic studios in this industry. Even on the digital side, the studio has more than 20 channels on YouTube under the umbrella brand with a cumulative subscriber base of around 10 Million.
Cosmos-Maya is a Singapore and India based Animation Company that produces high quality 3D as well as 2D animation content. KKR backed Emerald Media, a Pan-Asia platform established by the leading global investment firm,for investments in the media and entertainment sector, acquired a controlling stake in Cosmos-Maya in early 2018.
More than 1000 Cosmos-Mayaites cheered on the performers in a show accompanied by overwhelming pride and emotions. The cheers were loudest when Motu and Patlu, from the company’s most celebrated IP, appeared on stage.
It was a proud moment for the company which primarily focuses on creating IPs in the kids’ animation space and is presently working on multiple Indian animation TV series with all the leading linear and non-linear broadcasters. As a leading producer of some of the most successful shows in the space, the studio presently has 12 shows on air and 6 under production. Cosmos-Maya holds a distinct record for consistent delivery of popular Indian animation content and has produced an unprecedented 30000 minutes of original animated content in the last 5 years, comprising over 1350 half hour episodes.
Speaking on the occasion, a visibly delighted Rajesh Kamat, MD Emerald Media said “With the creative muscle that Cosmos-Maya brings to the table and the financial muscle of Emerald Media together, the way forward from here is only northward.”
The mood was upbeat as Ketan Mehta, Co-Founder of Cosmos-Maya spoke on the occasion. Cosmos Maya, founded by Ketan Mehta commenced its journey 20 years ago, and today the studio manages to deliver 30 half hours of animated content on a month on month basis, which is nothing short of a record. “What we have managed to do is unheard of and going forward, there is a focus to maintain that momentum and scale newer heights for the business”, Mehta said excitedly.
Adding further to that Anish Mehta, the dynamic CEO of the company under whose able leadership this IP creation revolution happened said, “The success that we have achieved is result of the collective passion that the entire team has put in relentlessly and with the force of Emerald with us, the future will be bigger & better.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
