iWorld
Facebook ropes in Antonio Lucio as new CMO
MUMBAI: Facebook has named Antonio Lucio as the new global chief marketing officer. Lucio is a very prominent face in t he global advertising and marketing industry, having stints in HP, Visa, PepsiCo. He will start his work on 4 September.
Lucio will fill a post that’s been open since Gary Briggs announced his retirement in January. According to reports, Briggs helped in the search for his replacement. He will report to chief product officer Chris Cox, overseeing global marketing strategy for the social-media company.
Our Chief Product Officer Chris Cox welcoming @ajlucio5 the Facebook family – joining as our new Chief Marketing Officer on September 4! pic.twitter.com/v0vIGomMmK
— Facebook (@facebook) August 24, 2018
To regain Facebook’s brand value will be a challenge to new CMO as he joins in a crisis period. Since the beginning of this year, the social media giant has faced mounting consumer, regulatory and political pressure in several countries. In last quarter also, the company posted disappointing results. Hence, Lucio’s primary challenge will be to regain reputation of the brand.
Prior to this position at Facebook, he held the portfolio of CMO at HP. He served as Visa’s first global CMO where he directed the company’s famous “Everywhere you want to be” campaign while he also helped the company transition from financial-services player to a technology business. At PepsiCo he served as chief innovation and health and wellness officer.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
