MAM
Marquees 2018 sees Hotstar, Jio among winners
MUMBAI: The Advertising Club yesterday announced the winners of Marquees 2018 at an award ceremony in Mumbai. The second edition of Marquees brought together thought leaders and industry stalwarts of the marketing world to announce the names of brands that either created a space for themselves in a cluttered market or managed to positively shift the perception that led to behavioural changes. Marquees celebrates excellence in marketing and this edition was presented by Zee and powered by Colors and Republic TV in partnership with One India.
The winners of the Sector Awards at Marquees 2018 were:
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Auto:4-Wheeler  |
Maruti Suzuki |
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Auto: 2-Wheeler |
Honda Motorcycles and Scooters |
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Telecom Service Provider |
Reliance Jio |
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Durables |
LG |
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Life Insurance |
HDFC Life |
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Banking |
State Bank of India |
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E-commerce |
Paytm mall |
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Handsets |
Xiaomi |
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FMCG: Foods |
Parle |
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FMCG: Beverages |
Brooke Bond |
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FMCG: Household Care |
Surf Excel |
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FMCG: Personal Care |
Colgate |
The entries at this year’s Marquees were judged by a high power jury headed by HUL chairman and MD and EVP Unilever South Asia Sanjiv Mehta and WPP India country manager CVL Srinivas; RPG Enterprises chairman Harsh Goenka; Taproot Dentsu founder and CCO Agnello Dias; TPG Capital senior advisor Naveen Chopra and Viacom18 COO Raj Nayak.
BARC India chairman and CEO Partho Dasgupta said, “At the outset, I would like to congratulate the winners of Marquees 2018. The awards are a recognition of your efforts and contribution to the world of marketing. I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”
Taking the conventional route is usually the easiest and safest route for brands. However, some brands opted for the road less travelled and succeeded against the odds. Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.
The five winners of the special category were:
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Breathing New Life into a Category |
AMFI |
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Creating a Global Impact |
IPL |
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Reimagining for the Better |
Carvaan by Saregama |
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Carving out a Niche |
Nykaa.com |
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Digital Media Property |
Hotstar |
The awards evaluated brand performance objectively, with data from Kantar IMRB thus making the winners a truly “Marquee” property. The award recognised the brand custodians and all aspects of marketing – price, product, presence and promotion that resulted in a game-changer moment for the brand.
Madison Communications group CEO, media and OOH Vikram Sakhuja and The Advertising Club president said, “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
