Brands
Diesel takes wearables to new heights by introducing next generation touchscreen smartwatch
MUMBAI: Diesel pushes its wearable technology to the limits with the launch of the brand’s premium Full Guard 2.5 touchscreen smartwatch. The next generation smartwatch offers the latest and greatest in wearable technology, including heart rate tracking, NFC payment capabilities, and GPS tracking. Wrapped in Diesel’s signature bold, moto-inspired design, the new smartwatches signal to the world that fading into the crowd is not an option.
The new Diesel Full Guard 2.5 touchscreen smartwatch, compatible with both iPhone® and Android™ phones, is powered with Wear OS by Google and the Qualcomm® Snapdragon Wear™ 2100 SoC. Diesel has also optimized features including rapid charging, music control, customizable watch faces, and smartphone notifications, in addition to:
• Heart Rate Tracking: automatically track your heart rate across multiple types of workouts using Google Fit or third-party apps
*Tic Health available in China.
• Payment Technology: make purchases via your NFC-enabled smartwatch using Google Pay
*Alipay available in China. Google Pay available in select countries.
• GPS Distance Tracking: leave your phone at home when going for a walk, hike, ride, or run with built-in GPS that records the distance right on your smartwatch
• Assist on the Wrist: ask questions and give commands directly to your smartwatch via Google Assistant
*Mobvoi Assistant available in China; Google Assistant available in select languages.
• Swimproof Technology: shower and swim up to 3 ATM seamlessly through third-party apps
• Weather Filters: Display dial effects change based on local weather behavior. As conditions arise, you will be notified via weather animations that appear on the display, like ice, snow, rain, severe thunderstorm and, now, with the addition of cloudy, foggy and humidity
*Mobvoi Store available in China; Google Play Store available in select countries.
This new collection features four unique styles: a matte steel case on a black leather strap, a gunmetal steel case on a brown leather strap, a matte black steel case on a black silicone strap and an all-over gunmetal stainless steel case on a three-link bracelet. New and exciting customizable dials include the neon Flicker dial, which changes color automatically throughout the day, and the interactive heart rate dial, which creates a rippling water effect with the tap of a finger.
Earlier this month, Diesel announced a new partnership with global superstar DJ and producer, Steve Aoki, who has signed on as the brand’s newest ambassador. Continuing the collaboration through early 2019, Steve will be the face of Diesel’s Full Guard 2.5 touchscreen smartwatch.
The Diesel Full Guard 2.5 smartwatch will be available in select stores in India by November 2018.
This watch retails for INR 24,495 onwards.
Smartwatches built with Wear OS* by Google are compatible with iPhone® and Android™ phones. Wear OS by Google and other related marks are trademarks of Google LLC. Touchscreen smartwatches built with Wear OS by Google require a phone running Android OS 4.4+ (excluding Go edition) or iOS 9.3+. Supported features may vary between platforms.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
