News Broadcasting
ET NOW & Kotak Mutual Fund embark on the third edition of ‘Kotak SIP Day’
Mumbai: ET NOW, India’s leading business news channel, for the third consecutive year associated with Kotak Mutual Fund for the Kotak SIP Day. Earmarked every year as the day to educate investors & commoners on the benefits of investing and growing your wealth with the help of SIPs, the 3rd edition focuses on ‘How to pick the right SIP’. Held in Mumbai, the mega investor education initiative event was hosted by Nikunj Dalmia, Executive Editor, ET NOW and present on the occasion was Mr. Nilesh Shah, MD, Kotak Mahindra AMC.
The Kotak SIP Day is a platform to encourage and educate investors and prospective investors alike on the benefits of investing and wealth management whilst maintaining the focus on how to pick the right SIP. This edition while encouraging people to invest in SIPs, also helps them choose the right SIP based on their financial goals and to ensure that their portfolios are balanced.
The event saw engaging discussions with influencers, market experts, investors & laymen on investments in SIP, the importance of financial freedom and how citizens should plan their finances. The panelists included Lakshmi Iyer, Chief Investment Officer (Debt) & Head Products, Kotak Mutual Fund, Ashish Modani, Founder SLA Financial Solutions, Hemant Rustagi – CEO, Wiseinvest Advisors, Anshul Saighal, Head-PMS-Kotak AMC amongst others.
Speaking on the initiative, MK Anand, CEO & MD, Times Network says, “We are happy to partner with Kotak Mutual Fund for the SIP Day which is in its third consecutive year. SIP, today is a crucial component for people to plan and secure their financial goals. In its third edition, Kotak SIP Day continues to educate Indians to choose the right plans thereby empowering them to build a secured financial future. We hope this initiative encourages more and more people to understand the importance and benefits of investing through SIP.”
Commenting on the initiative, Nilesh Shah, MD, Kotak Mahindra AMC said, “At Kotak MF we want to popularize SIP day as much as Valentine day. SIP is an optimum solution for creating wealth. We want to ensure that common Indian participate in the growth story of India through SIP.”
As part of the awareness campaign, two cluster events were executed in Mumbai for focused groups of Swiggy delivery boys and healthcare professionals from Jaslok hospital to convey the benefits and variety of SIPs available in the market. The prime focus of these sessions was to educate the participants to decide on the right SIP that meets their financial objective and assists them in achieving their financial goals. A mass media campaign was activated across TV, print, radio, mobile and social media enabling a wider reach and participation.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
