Brands
Vertoz introduces two new business verticals to its portfolio
MUMBAI: Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals – ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform – Ingenious Plex.
With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding Augmented Reality (AR) and Virtual Reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.
PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions which will help publishers boost their revenues.
Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to enhance the performance of its programmatic platform.
Ashish Shah, Founder and CEO, Vertoz says, “We have always strived to better our technology offerings, to ensure the best experience and indeed great ROI to our customers. By bringing in innovative marketing mediums through the application of AR and VR, and the inclusion of advanced technologies like AI and ML, we are also opening new revenue streams.”
“It is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space”, he adds.
The total advertising expenditure in India stood at INR 60,000 Crore, with digital estimated to be around 18% of the total ad spends. In addition, the global AR and VR markets are estimated to reach $27Bn in 2018 based on a growth rate of 91.4%.
Coupled with the phenomenal Y-o-Y growth of around 82% and its customer-centric approach, Vertoz has launched the new verticals to become an active partner in one of the fastest growing industries in India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
