Brands
Café Coffee Day enhances in-café experience with future-forward digital technology
India, 25th September, 2018: India’s largest cafe chain Cafe Coffee Day has partnered with one of the leading wireless power solutions provider in the world PowerSquare to unveil India’s biggest wireless charging network for cafes across the country. The network has installed 300+ wireless charging spots across 100+ cafes in leading metros like Bengaluru, Chennai, Mumbai and Delhi. Café Coffee Day is the youth’s favourite hangout destination. With mobile being an integral part of its young consumers’ lives, India’s largest café network is strengthening its digital technology to keep its customers connected at all times. After making free Wi-Fi available nationally at several cafes it is launching wireless charging, another category first, in partnership with PowerSquare.
Customers visiting Café Coffee Day can now place their Qi-enabled smartphones on the surface and wirelessly charge their phones. This eliminates the constant hassle of carrying charging cables. This smart wireless charging modules designed and developed by PowerSquare will be installed on café tables, bringing the convenience of wireless charging to café customers.
Consumers rely heavily on smartphones and a draining battery is a constant concern. Often, frequently visited cafes and restaurants do not have multiple slots to charge phones. PowerSquare’s wireless charging technology will help address this problem by charging any Qi-enabled smartphones effortlessly without worrying about cables and power slots.
This launch is the first step in Café Coffee Day’s strategic partnership with PowerSquare and will soon offer wireless charging to customers across all their cafés in India.
Speaking about the launch, Venu Madhav, CEO, Café Coffee Day said, “Café Coffee Day has always been pioneering in its approach with several firsts in the country. We not only pioneered the café culture and introduced many youth in India to international coffees and unique coffee brewing techniques but we also led the way with technological innovations based on consumer needs and trends. From introducing high speed Wi-Fi at many of our cafes to being the first to try out digitized tables, Café Coffee Day has always believed in investing in digital technology to enhance in-café experience for our young customers. Café Coffee Day’s collaboration with PowerSquare to offer customers the next level of convenience with wireless charging solutions is a perfect fit and in sync with our vision of being future ready to provide a better cafe experience to our customers.”
Pavan Pudipeddi, CEO, PowerSquare and one of the founding members of the Wireless Power Consortium (USA) added that, “Our vision is to enable consumers in India to charge their smartphones anywhere and anytime without having to carry a charger. By building this network of charging spots, we are looking at transforming the lives of consumers across the country who no longer have to worry about low battery. Our association with Cafe Coffee Day is a major step in realizing this vision. With their presence and scale, Cafe Coffee Day provides us with a great platform to provide these services.”
Cafe Coffee Day and PowerSquare will be expanding this service across cafes in other cities including Hyderabad, Pune, among others. Visit www.powersquare.com to check the list of Cafes with wireless charging spots and also to check compatibility of your smartphone.
Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
