Brands
Virat Kohli Brand Ambassador Tissot India launches the TISSOT CHRONO XL CLASSIC VIRAT KOHLI 2018 special edition
Mumbai, September 26, 2018: Tissot, the largest traditional Swiss watch brand based on volume, launched a Tissot Chrono XL Classic Virat Kohli Special Edition commemorating its association with its Brand Ambassador.
Committed to provide the most innovative and best in class time- pieces, the Tissot Chrono XL Classic edited especially for Virat Kohli embodies a unique set of customizations that personify Tissot Ambassador. Known as the Tissot Chrono XL Classic Virat Kohli 2018, the watch features his navy blue logo engraved on its white silk-printed caseback and a navy blue leather strap enhances the sporty aesthetics of this special edition. The stopwatch num- ber 20 is changed by 18 and stands out in red, representing Virat Kohli’s number and the color of the swiss flag. This piece is limited to 3018 only: 18 relates to Virat Kohli’s Indian Team jersey number and the year 2018 is the year during which he will celebrate his 30th birthday. Therefore, the number of units produced is 3018.
Mr. François Thiebaud, Tissot President SA, sent a congratulatory message to Virat from Le Locle, Switzerland. He said, “This is the first time we have launched a special edition for a cricketer and I feel extremely proud since it is for Virat, who has excelled in every genre of the sport and has aced innumerable records.”
Speaking on the occasion, Virat Kohli expressed, “I’m thrilled to launch a personalized Tissot Chrono XL Classic edition. My three years of association with Tissot have been a wonderful journey. I was totally involved in the designing of this line and I hope you all like it as much as we do.” The watch will be in stores from October 2018 onwards.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
