Ad Campaigns
Figaro’s ‘Battle of Minds’ campaign advocates use of olive oil in Indian cuisine
25th September, 2018 Mumbai: Deoleo, India’s leading Olive Oil importer, today announced the launch of two new TV commercials (TVCs) for its most popular brand in India, Figaro. Going live on 28th September 2018, the TVCs showcases how Figaro olive oil is the healthy choice in a heart-warming and relatable concept themed ‘Battle of Minds’ that clears the myths around the use of olive oil in Indian cuisines. Figaro currently holds a leadership position with 19 percent market share in the olive oil segment in India.
The storyboard of the TVC has a man and a woman debate with their good and wicked sides on whether they should switch to healthy eating or gorge on junk food. Figaro olive oil is then introduced relieving them of the hassle to decide on the right healthy choice bringing an end to the fight in their minds. The concept leaves the viewers with two powerful thoughts: ‘Eat to Live’ as the message to drive home the thought of living healthy with olive oil and ‘Simply Choose Figaro’ as the punchline that aims to tell us not to make a choice but simply reach out to Figaro for your daily cooking needs. This further establishes the fact that Figaro olive oil is the most trusted brand in India with the highest top-of-the-mind recall.
Speaking on the launch of TVC’s, Susana Toribio Bustelo, Country Manager – India, Deoleo, said, ‘Figaro was launched in India fourteen years ago and it has the highest recall in the olive oil category. As we surround ourselves with making healthy choices, Deoleo aims to build the brand Figaro with focus on a strong sales force, robust logistics and distribution network. This TVC will only further strengthen our efforts in building the brand Figaro for our Indian consumers.’
Satarupa Majumdar, Marketing Manager- India Operations, Deoleo, said, ‘India has seen a gradual but steady shift in the use of cooking oil in Indian cuisine right from the early 20th century till date. We have moved from using different kinds of oil including ghee, vegetable oil, sunflower oil and mustard oil but with the introduction of Figaro olive oil, Indian consumers have seen a tremendous change in the way they cook and undoubtedly, the credit goes to the health benefits that it provides. We are not only observing a huge trend but an increasing acceptance pattern of olive oil amongst consumers in India.’
Ajay Uthaman, CEO and Founder of Bounce, the creative agency behind the TVCs, said, ‘As challenging as it was to talk about the health benefits of olive oil, it was also aimed at eliminating the misconception that olive oil is only for continental salads and pastas and highlight how it can be used for everyday Indian cooking. Creatively, we have tried to bring alive the perfect solution which is not to make a choice at all, but ‘Simply choose Figaro.’
Links to the TVCs
Version 1: https://youtu.be/SSgG8e-F2lk
Version 2: https://youtu.be/UJohNCkcSjM
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
