eNews
Wipro elevates Ranjita Ghosh to global chief marketing officer
MUMBAI: It’s an oh my gosh moment for Wipro chief marketing officer Asia Pacific, middle east & Africa (Apmea) Ranjita Ghosh. She has just been elevated as global chief marketing officer of the multi-billion dollar IT firm, a position that becomes effective 1 February 2025.
Ranjita replaces current gobal CMO Laura Langdon who is scheduled to leave to explore other opportunities outside Wipro, said a company press release.
Ranjita’s immediate reporting superior will be Wipro chief strategist & technology officer Hari Shetty. Her remit will now cover all marketing activities across the world.
Ranjita has been with Wipro for nearly 20 years. She joined the company after completing her MBA in marketing and operations in 2005 from Goa Institute of Management and has risen from a business development and pre-sales consultant, utilities industry role to her current position.
Over the nearly 20 years at Wipro, Ranjita has held various roles in sales, business development, growth marketing, buyer experience, and ecosystem partnerships. Additionally, she has managed marketing for several high-value portfolios and led teams across north America, Europe, and Asia-Pacific.
Despite her busy schedule Ranjita finds the time to teach and being a guest faculty, competitive intelligence at the Institute of Competitive Intelligence in Germany and has being do so for the past five years. Additionally, Ranjita is a Fellow at The Marketing Academy’s 2023 APAC Fellowship Program for chief marketing officers, sponsored by Salesforce and supported by McKinsey & Co. She is amongst a cohort of 21 business CMOs and growth leaders selected for the 2023-2024 merit based fellowship.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
