AD Agencies
Logicserve Digital celebrates consistent success with brand campaigns; wins multiple awards at prestigious platforms
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, announced today that it has won multiple awards at the ACEF Marketing and Branding Leadership Awards 2018 and the Chief Digital Officer (CDO) Converge 2018, both held in Mumbai on Friday, 5 October 2018. In a bid to recognise robust digital marketing campaigns, the awards were bestowed basis strong business outcomes witnessed for brands across diverse segments such as BFSI, Healthcare, Travel & Tourism, and Consumer Durables. Logicserve Digital was recognised across categories owing to diverse capabilities such as media strategy, integrated campaign strategy, use of video, and display marketing.
Logicserve Digital’s India-specific campaigns aimed to address the unique demographic, social and behavioral attributes of India. India is one of the most lucrative markets across the world and it comes with its unique challenges waiting to be decoded by the new-age marketers. The digital marketing solutions focussed on customer-centric and tailor-made strategy based on brand awareness, pricing, and targeting the right audience results in a win-win strategy for brands and consumers.
On receiving the accolades, Prasad Shejale, Co-Founder and CEO, Logicserve Digital said, “While we are absolutely thrilled about our recent award wins, I must say that it is also humbling to be recognized for our commitment and hard work. It motivates us to deliver better campaigns everyday and make an impactful difference for our clients in an evolving, competitive market. I dedicate these awards to my team members who have made this possible”.
It has been a great year of successful campaigns for Logicserve Digital. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge last week, the company has won a total of 51 awards in 2018 (till date).
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
