MAM
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit
MUMBAI: Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Data is a day-long summit that showcases and discusses the impact of data. Catering to clients and partners of WPP, the event will take place on Tuesday, October 16, 2018 at the ISDI–WPP School of Communication in Mumbai and will provide all attendees with a reference for understanding consumers, creating ROI for clients, and growing businesses within an evolving technological landscape.
The day will begin with curated masterclasses on Data Visualisation-To Drive Data Adoption And Data Driven Thinking; Building A Data Driven Organisation; Unlocking The True Potential Of Mobile Data; Data Privacy And Responsibility And Connecting Data (Data Integration) and Generating Targeted Insights (Data Analysis). These sessions will be conducted by experts from Google Cloud, InMobi, Kantar and Data Alliance.
The afternoon comprises four panel discussions, where speakers and panellists will discuss and evaluate the influences of data through topics such as Decoding The Consumer: Fundamentals to Future, which will address advancements in insights, research and analytics; Connected Commerce: Decoding The Last Mile, which will highlight how data and analytics are being leveraged to bridge the gaps in commerce; Audience Planning: A Journey Or A Destination, which will touch upon innovative approaches of using data and lastly, Data As a Source of Creative Expression, which will explore how data can be used to inspire creative content and communication planning.
Leading marketing professionals across industries will be participating as panellists and moderators. These include Vasuta Agarwal, Vice President and General Manager, South Asia, InMobi, Aditya Swamy, Head of Agency Partnerships, Google, Shubhranshu Singh, Global Head of Brand, Royal Enfield, Shuvadip Banerjee, Vice President of Marketing Services, ITC Limited, Siddarth Banerjee, Executive Vice President Brand and Marketing, Vodafone, Gaurav Jeet Singh, Head of Media- South Asia, Unilever and Rahul Gautam, Vice President of Marketing, FORD India.
Panellist for the ‘Data As A Source Of Creative Inspiration’ session, Shubhranshu Singh, Global Head of Brand, Royal Enfield says, “Data is at the centre of transforming generic functional benefits into solutions & brings them alive through creative plans as it helps integrate all facets to engage with the end-consumer. While product sale remains the end goal for most of brands, the role of data and the insight it brings in devising campaigns is integral for growth and sustainability. Everything to do with data must meet the highest level of adherence to law and consumer expectations and trust. I am really looking forward to discussing the creative influences in the data and technology space.”
Sunder Muthuraman, CEO (APAC), Global Chief Client Officer, Kantar, Analytics Practice, who will be moderating the panel that discusses ‘Audience Planning: A Journey or A Destination’, says, “We collectively journey in a world where data is enmeshed with content, media, brands and consumers. Date with data summit is a wonderful step along this journey; it is a step where we will interact with thought leaders and experts.”
The participants at this day-long summit will include brand custodians of some of the best brands in India, including Vodafone, Star India, Unilever, Google, InMobi, Zee TV, Godrej, PepsiCo, Marico Reliance Industries and Mondelez among others.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
