iWorld
RIL close to buying majority stakes in DEN, Hathway
MUMBAI: Reliance Industries is expected to buy controlling stakes in two of India’s largest cable TV and broadband service providers, DEN Networks and Hathway Cable & Datacom, according to a report by the Times of India (TOI). The plan mostly is to increase the reach in particular regions of the country for its Gigafiber, Fiber-to-the-Home (FTTH) service.
In May 2017, Reliance Jio had begun rolling out beta trials of the FTTH service at select locations in six cities- Mumbai, Delhi-NCR, Ahmedabad, Jamnagar, Surat and Vadodara.
RIL is likely to own more than 25 per cent each in the two companies which will enable it to control developments and get a seat on the board. The deal is expected to be announced in the next few days. Both companies have told the stock exchanges that the respective boards are meeting on 17 October to discuss and approve a proposal for raising funds.
“RIL wants to create a platform which will accelerate home broadband penetration in India, which is currently in a low single-digit. The aim is to push home broadband penetration to around 60 per cent in the coming years,” TOI quoted a source.
Last September, RIL was in advanced talks to acquire DEN but could not reach an agreement. Some months ago, it began talks with Hathway as well.
Industry experts told TOI that a stake in Hathway and DEN will be a major boost to Jio. Both operators have 7.2 million digital cable subscribers each, with operations across 350 and 200 cities, respectively.
iWorld
TAM Sports expands monitoring to live streaming on CTV and mobile
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: TAM Sports, the sports intelligence arm of TAM Media Research, is widening its monitoring net. The company has expanded its advertising tracking to include live streaming across connected TV (CTV) and mobile platforms alongside traditional linear live broadcasts, sharpening its ability to measure brand presence in the fast-evolving sports media landscape.
The move comes as sports viewership increasingly splinters across multiple screens and streaming environments, pushing advertisers, sponsors and rights holders to seek credible data on how their brands perform across platforms.
For more than 15 years, TAM Sports has provided independent monitoring of sponsorship exposure for federations, leagues, teams, sponsors and agencies. By adding live streaming feeds on CTV and mobile to its analytics stack, the firm now enables stakeholders to track advertising occurrences and brand appearances across streaming environments as well as conventional television coverage.
LV Krishnan, chief executive officer, TAM Media Research, said media consumption around sports has transformed rapidly, and measurement systems must keep pace.
“Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it,” Krishnan said. “For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, head, TAM Sports, said the increasingly fragmented video ecosystem has made unified analytics essential for stakeholders trying to assess the true impact of sponsorship investments.
“In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens,” Yardi said. “TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
The platform evaluates brand exposure across several dimensions. These include advertising occurrences during live coverage, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, and presence across digital and social media. Clients can also combine the data with brand-lift studies to assess the depth and prominence of sponsorship exposure.
By consolidating these monitoring and analytics capabilities within a single platform, TAM Sports aims to give rights holders and sponsors a clearer view of how their investments perform across broadcast, streaming, digital and on-ground environments.
The company says the expanded system allows stakeholders to gauge competitive share of voice and sponsorship visibility across the broader sports media ecosystem.
In a world where fans switch effortlessly between television, phones and connected screens, the message from TAM Sports is blunt: follow the audience everywhere—or risk losing sight of the brand game altogether.
