Brands
Gillette launches new MACH3 START with Hardik Pandya
MUMBAI: Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch – the MACH3 START.
Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who are just starting to shave.
Guys take pride in their tools – a drill, a game controller, a razor and hence, Gillette has come up with this innovative handle, which features blades that are thinner than a surgeon’s scalpel and coated with a diamond-like-carbon, making the blades stronger, resulting in a close and comfortable shave– even on the 15th shave. Available in a sleek, blue hue, the MACH3 START feels extraordinarily comfortable to hold and allows guys to have total control in any situation – when shaving at the sink or in the shower.
“Gillette takes pride in launching the new MACH3 START which is designed for the millennials who want the added benefit of a secure grip for total control even in wet conditions during a shave. It is being introduced at a lower price point to be more accessible to young men and those who are just starting to shave,” says P&G associate director and country category leader for shave care Indian sub-continent Karthik Srivatsan.
“It’s important that guys feel equipped to face every day with the right attitude and confidence,” adds brand ambassador Hardik Pandya. “I am excited to be the face of MACH3 Start, that not only takes care of the different grooming needs of the youth but also their preferred looks, different skin types and is also pocket-friendly.”
In addition to the launch of the MACH3 START with Aqua-Grip, Gillette is improving the MACH3 family with sharper blades on the MACH3 original to go up against tough beard hair. The blades are made with high quality stainless steel that is precisely thinned and coated for durability to ultimately cut through beard hair with greater ease. Over the past 20 years, Gillette MACH3 has continued to innovate and advance in precision technology and has delivered on craftsmanship to uphold its reputation.
Gillette MACH3 START with aqua-grip will be available across all modern retail outlets and ecommerce platforms pan India and is priced at Rs 169.
Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
