MAM
Initiative appoints Alok Sinha as chief strategy officer
MUMBAI: IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.
In his new role, Sinha will be driving Initiative’s strategic planning nationally and will be working collaboratively with all clients of the agency, including Amazon, Reckitt Benckiser, Bajaj Auto, Dish TV, Too Yumm, Anchor Electricals, and Carlsberg, to name a few.
Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as president – planning.
“Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media strategy and account planning in a creative agency. His coming on board is a demonstration of our commitment to raising Initiative’s strategy, tools and product to a whole new level. I am delighted to have him on board,” says IPG Mediabrands CEO Shashi Sinha.
Armed with a bachelor’s degree in Physics and an MBA in Marketing, Sinha began his career as a trainee with Lintas (now Lowe) in Mumbai with its research wing, Pathfinders. He then moved to the Gallup Organisation, where he managed to transform its smallest revenue client into its biggest.
Seeking a more well-rounded exposure, Sinha then moved to the creative side and joined Ogilvy & Mather as a planner, where he worked on brands like IBM, Unilever and Vodafone. His stint in Ogilvy was followed by a long period in media agencies, including Carat and Mindshare, in multiple roles ranging from communication planning & business development to strategy and tools and process both in India and the Asia Pacific region.
Talking about his association with Initiative, he said, “I am back to Media where my heart belongs. Initiative is in a process of transformation and I am thrilled to be part of this change.”
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
