MAM
JCI INDIA & NIINE SANITARY NAPKINS JOIN HANDS TO DRIVE MENSTRUAL HEALTH AWARENESS PROGRAMMES ACROSS 500 CITIES IN INDIA
MUMBAI: The new entrants in the Sanitary Napkins industry, Niine Sanitary napkins have already established their position as menstrual health awareness leaders. They have now taken this to the next level by associating with JCI to unify their efforts to bring about a change in the current menstrual health scenario. JCI and Niine, through this association aim to sensitise the youth of India with the need for menstrual health awareness and mobilise them to work towards a better future.
Ms. Richa Singh, CEO of Niine Sanitary Napkins and JCI Sen Arpit Hathi formalised their association at JCI India National Head Quarters office in Mumbai. Niine Sanitary Napkins have gathered important insights and knowledge about the current menstrual health condition prevalent in the country and JCI’s ability to drive the workforce and resources will prove to be beneficial in over 500 cities and surrounding villages in India.
This collaboration comes ahead of the prestigious JCI World Congress 2018 which is scheduled to be held between 30th October 2018 and 3rd November 2018 in Goa and will attract over 4000 delegates from all over the world. Through this platform, Niine Sanitary Napkins aims to transcend the dialogue of menstrual hygiene globally with special focus on countries facing poor menstrual health awareness similar to India. The 5-day congress will discuss the importance of cultivating a world where menstrual hygiene is treated with utmost importance amongst subjects like ‘Effective communication’, ‘Leadership’ and ‘Partnering for Impact.’
Niine Sanitary Napkins aims to bridge the gap between 18% women and girls in India using sanitary napkins and the 82% who often revert to unhygienic and unsafe alternatives such as old cloths, rags, hay and even hash. These unhygienic methods are hazardous to health and are an outcome of the taboo around menstrual hygiene, the fundamental lack of education or discussion around the subject, and poverty. The brand strives to achieve this through the Niine Movement, an ambitious five-year plan aimed at raising awareness of the importance of menstrual hygiene and the urgent need to tackle the taboos associated with menstruation, amongst all genders and age groups.
Speaking about this collaboration, Mr. Amar Tulsiyan, founder of Niine Sanitary Napkins, said, “We are elated to have taken our association a step further, as Niine Sanitary Napkins joins JCI’s 3 year Menstrual Health Awareness programme in 500 cities across India. We had previously joined hands with JCI for the installation and hoisting of the 100 ft. National flag in Gorakhpur. It has been a proud moment for me personally to take this journey with JCI, especially because I have been an active member of JCI over the past few years and have been inspired by the range of work they have undertaken. With this opportunity, we wish to multiply forces with our valuable insights and knowledge that we have gained in Menstrual Health issues and JCI’s dedicated workforce and ability to drive momentum and utilise a variety of resources.
We are also working towards helping the JCI awareness drive with free and subsidised distribution of Niine sanitary pads to reach as many women as we can and cultivate a world where periods are not considered a taboo and sanitary pads are a necessity more than a luxury.”
Junior Chamber International (JCI) is a non-profit organisation of young people aged 18 to 40. JCI operates across 124 countries and encourages and motivates the youth to be active responsible citizens and bring about a change in the society.
JCI Sen Arpit Hathi added, “We have worked with the Indian youth in developing their leadership skills for over 60 years, but it is an honour to be associated with the noble cause of advocating Menstrual Health Awareness, with support from Niine Sanitary Napkins. We aim to assist Niine by understanding the insights and putting them to a test with the help of our motivated workforce. We realise the gravity of the situation and the need to promote Menstrual Health Awareness in 2018 and beyond. We hope that with this association, we can embark on the journey towards a future where periods are not discussed in hushed whispers.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
