Brands
Sundrop enters cereal market with Choco Pops
MUMBAI: Sundrop, one of India’s most trusted food brands has launced a new cereal, Choco Popz. The product which can be had either as a breakfast cereal or a snack has a crunchy multigrain shell and a dark chocolatey centre ideal for snacking all during the day.
Increased health consciousness, especially in the metros and tier I cities, has led to consumers having smaller portions through the day and more frequently. Seeing the rise in food consumption among professional, youngsters and kids during the day, the product is a perfect option for a sweet healthy indulgence. It can be eaten as quick breakfast, mid-morning snack, tea break or late night snack craving
While breakfast, lunch and dinner are still prevalent, new occasions like a pre-breakfast, pre-lunch, pre-evening, pre-dinner and an after-dinner are becoming a trend. As per a study conducted, pre-lunch snack is said to be the preferred meal among youngsters, on-the-go professionals and kids.
Speaking about the launch, Agro tech foods vice president of marketing Asheesh Sharma says, “Capitalising on the trends and prevailing consumption patterns, the idea was to launch a product that can satisfy the Indian sweet palette and is yet healthy for a guilt free bite. We are excited to launch this product and we are certain it will soon emerge as a preferred snacking choice across age groups.”
Agro Tech Foods is amongst India’s leading food companies with a portfolio which includes Ready to Cook Popcorn, Tortilla Chips, Ready to Eat Popcorn, Extruded Snacks, Peanut Butter and Edible Oils.
The launch of Choco Popz is the first step towards having a broader portfolio in both Breakfast Cereals and the Chocolates categories in India.
The product is available initially in a 25gm packaging priced at Rs 10 and 140gm priced at Rs 60 and is being rolled out nationally.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
