iWorld
This World Music Day, Airtel has something for all music lovers
Mumbai: World Music Day, celebrated on June 21, marks a special day for music, highlighting its power to bring people together. This year, Airtel makes it easier for music lovers to enjoy their favourite tunes on any device, anytime, anywhere. In conjunction with this celebration, Airtel’s Wynk Studio proudly announces a milestone of over 1.7+ billion streams for songs by emerging artists within two years since its launch.
Airtel celebrates World Music Day by providing an opportunity for all music lovers to catch on to their music wherever they go. For the users spending time at home, Airtel DTH will be playing special programming with English & Hindi songs throughout the day on the Airtel Playlist channel (LCN 479).
In addition to the DTH offerings, Wynk Music, India’s top music streaming, provides an unparalleled music experience on the go. With a simple tap, users can explore an extensive library of songs, including those from Wynk Studio’s independent artists. Established artists like Nikhita Gandhi, Vishal Dadlani, and Rahat Fateh Ali Khan have also collaborated with Wynk Studio to release their music.
Additionally, Wynk Studio provides collaboration opportunities, background scores for web series, OTT content, live events, and other projects. Wynk Music curates special playlists to enhance discoverability and increase streams, enabling over 2000 artists to reach a broader audience and effectively monetize their music.
Customers can access/add these channels to their DTH packs by:
1 Giving a missed call at 9154052479/8800488003
2 On the Airtel Thanks app, click Services, select DTH account, you can select the plan Add Ons and click manage
3 On Xstream set-top box by navigating to the LCN 479 and clicking “Add” Airtel Playlist at just Rs.51 Airtel DTH allows customers to pause, play and record live programs whenever they want.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
