iWorld
250 mobile apps launched at the second edition of India Mobile Congress
New Delhi: Shri Manoj Sinha, Hon’ble Minister of State (Independent Charge) for Communications and Minister of State for Railways, launched 250 mobile apps at the India Mobile Congress, one of the biggest marquee Mobile, Internet, and Technology event for South-East Asia. These apps are related to artificial intelligence, integrated services, health, pharma, security, safety, food, sports, social networking, travel, education, and disaster management, among others.
As the smartphone industry continues to grow, the adoption of apps has also grown over the past few years. IMC provided the perfect platform for these startups to launch their ventures in front of a global audience that constituted the who’s who of the telecom and technology industry.
Speaking on the occasion, Mr. Rajan S Mathews, Director General, COAI said, “The second edition of IMC has received tremendous response and the participation has been overwhelming. It is a matter of great pride for us to provide such a large platform for young entrepreneurs to showcase their innovation. The flourishing smartphone industry opened new windows of opportunities and the app industry is definitely a frontrunner where new opportunities are concerned. With people increasingly becoming dependent on mobile apps, the prospect of innovative and relevant apps being launched becomes more real.”
While apps offer a definite business case, many apps launched today are targeted at public welfare. Apps for blood donation and cleanliness point to the fact that today social welfare is at the helm for many and it augurs well for the nation at large.
Some of the following apps were launched today – ONGO Framework, Build4Us, Dalmia BestPrice, Antariksh Technology Ventures (OPC) Pvt Ltd, khabar aap kaa, Reverie Language Technologies Pvt. Ltd, Flock, Rubique Technologies, CricDost (XSC Techsol Pvt Ltd), Get Set Go, GenieTalk, Interperso, KONNECT, V-Cloakroom, KOMPASS PRO, ISOMETRIK, Ride Lord, Goldbin, cleaneety, Fridel, Road Inspector, Blood bank, Davaorder, No Food Waste India, Online Teacher training, Web Cycle, Cyanodoc Healthcare, Abbidyn, Knowmad.app, Delhi Blood Bank, Vaani, Indovators, Titration ColorCam (Light Lab, IISER Kolkata), Urban Yogi, WildWatch, Oniv, Street Buddy, Budget Travel, PayJal, The Community Warehouse, Seehat, Sutras, Healthol, Heuro, Ohire, Smart Cities Wheel, Voice Verso, MIHI, BlockMark, DisasterAid, Nexgen Conferences Pvt. Ltd, Bigfix, Biztips, Seehat, Datacultr among others.
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iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
