Ad Campaigns
Netmeds launches new TVC with MS Dhoni
MUMBAI: Netmeds.com continues to maximise its relationship with the icon who is, arguably, India’s most beloved celebrity, athlete and role model, MS Dhoni.
Its first TVC release, The Gamechanger, set in the board room as the “selection committee” sets out to find the next great player, garnered millions of views as well as new customers, and its newest iteration promises to be just as entertaining.
This time, Netmeds has moved from the board room to the locker room, with a surprise twist. Putting the company’s brand ambassador Dhoni in the locker room, and reprising his real-life role as a team leader, gives him an opportunity to exhort his teammates to “be fast, to be strong, because the country is depending on you,” words similar to those that he has spoken many times to his teammates. But when the camera pans out, the big “reveal” shows that the “team” is comprised not of Indian cricketers, but of the Netmeds’ young and eager delivery team – a smart way of tying Dhoni’s leadership skills to the dedication and work ethic of the Netmeds team.
The TVC follows up on the previous message that established the brand as the “Gamechanger” in the online pharma space and emphasises the importance and the USP of fast and dependable delivery
netmeds.com founder and CEO Pradeep Dadha says, “We’ve become the online pharmacy market leader by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases and faced with a shortage of doctors and limited access to medicine in 3rd and 4th tier cities and towns, needed a Gamechanger. That’s how we see our role and the public is telling us they agree.”
MS Dhoni adds on his role in the new TVC, “It was a fun and easy to work in a setting where I’m so comfortable. I do believe Netmeds is a game-changer and I’m glad to support any effort that will make the country healthier.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
