MAM
VMLY&R India appointed as AOR for Social Media Marketing of Oriflame India
Mumbai: VMLY&R India, a full-service digital marketing agency of WPP group, has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.
VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels. It will also look into strategic planning, social media strategy, content creation for digital mediums, ORM, media planning and buying and working with influencers. VMLY&R will also be handling various product launches on digital for the brand in categories including skincare, wellness and more.
Commenting on the partnership, Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame said “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.”
Oriflame’s vision is to become the #1 Beauty Company Selling Direct. The most important objective for social media is to build continuous engagement with the online community which consists of Oriflame’s consultants as well as the end consumers.
Commenting on the association, Mr Amandeep Singh Kochar, Business Head, New Delhi, VMLY&R India, said, “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.”
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
