Brands
Onida launches ‘Maximum Impact – Maximum Sound campaign
MUMBAI: Indian consumer durable manufacturer Onida, has launched new print ad campaign “Maximum Impact –Maximum Sound” for its newly launched KY Super thunder smart TV.
The ad-campaign reflects the positioning of the brand as a category-defying sound that will blow away the connoisseur of sound. The campaign is to tap the today’s generation who are smart and connected well with the technology. The brand continues to focus on “owner’s pride”.
The entire advertisement strategy has been conceptualised and driven by Taproot Dentsu.
The brand is focussing on print ad-campaign across national and other regional dailies spread across India. Besides that, very strong BTL activities have been planned with all the MBOs across India, to deliver the essence of the brand and enhance visibility.
Mirc Electronics MD Vijay Mansukhani says, “Television technology has changed by leaps and bounds over the last ten years. The KY Super Thunder has a great sound, 4k picture quality and much required smartness in the TV. We are the only company which has been working on both sound and picture quality, whereas others have been focussing only on quality of the picture. As promised in the past, Devil is back and now represents entire brand Onida as a brand.”
The Onida KY SUPER THUNDER with KY HORNS technology comes with the Smart feature as well. These SMART TV will run on an Android 7.0 operating system, enhancing the viewing experience. This will also allow users to have access to the Google Play store and a suite of other services, as added value. It has an Air Mouse Remote with Point & Click technology and QWERTY keyboard behind. When other leading brands offer a high-end big-screen 4K UHD TV at a price point of 1 lakh upwards, Onida offers true value in much lesser cost with distinct product features and benefits revolving around Big Picture, Big Sound.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
