AD Agencies
Advertising Agencies Association of India &The Advertising Club announces 14th Edition of India’s premier advertising festival “Goafest 2019”
MUMBAI: Its time again to celebrate milestones in the Indian media and advertising industry with India's premier advertising festival – Goafest 2019. Curated by the AAA’s of I and The Advertising Club, the 2019 edition of the marquee event will once again be held in Goa in the summer of 2019 at India’s festival destination Goa.
The marquee event will be helmed by Mr. Nakul Chopra, Chairman Broadcast Audience Research Council (Barc) India, and Immediate Past President of Advertising Agencies Association of India (AAAI) who has been elected as the Chairman of Goafest 2019 organizing Committee. Mr. Shashi Sinha, CEO – IPG Media Brands and Secretary, The Advertising Club has been elected as Chairman of the Awards Governing Council for the celebrated ABBY’s 2019.
Speaking about the 14th edition of the celebrated festival, Mr. Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said, “Goafest has continuously been championing the category’s growth agenda. Our continued endeavor through the festival is to facilitate an enriched festival experience that is immersive, transformational and allows us to contribute to the learning enrichment of the Advertising, Media and Entertainment industry.’ He further added “Nakul is an industry veteran and we are sure that his past experience with Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all.”
Mr. Nakul Chopra, on being elected as Chairman for the festival said “Goafest is a premiere representation of the Indian Advertising and Media industry. Year on year we have focused on increasing scale, driving inclusivity and ensuring that the festival emerges as a leading knowledge platform. This year too our focus at Goafest will be to curate a great panel of thought leaders and provide a world view of the evolving Adverting and Media industry trends.”
Speaking about the focus of the 2019 edition of Vikram Sakhuja: President, The Advertising Club said “Goafest is an idea exchange forum that over the years has emerged into an opportunity where the entire media and advertising fraternity comes together to engage, innovate and share their best work. We are already geared up to bring another immersive edition of this landmark event, promising to up the ante even higher.” He further added “ABBY’s have always been recognized as a gold standard in creative awards and we are sure that Shashi with his deep understanding of the industry and global view will ensure that the awards follow highest standards of due diligence and hold a place of eminence in the advertising, media and entertainment industry.”
Speaking on being elected as the AGC chair, Shashi Sinha, CEO – IPG Media Brands and Secretary, The Advertising Club said “Receiving an ABBY has always been a career milestone and held a pace of pride in the life of every advertising and media professional. We will continue to ensure that ABBY’s that stands for creative excellence continues to inspire game changing brand campaigns, scale in eminence and emerge as a beacon of inspiration for the new generation of marketers of and brand custodians.”
Presented by the Advertising Club and AAAI the Goafest 2019 will once again see the entire advertising and marketing fraternity soon come together in Goa in April 2019.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
