MAM
Aulerth launches Towards Selfless Service initiative with CRY
Mumbai: Aulerth, a multi-designer house for couture-inspired, consciously crafted jewellery, is thrilled to announce the launch of its latest creation, the Altruist Kada Bracelet. Designed by JJ Valaya, this exquisite jewel embodies the powerful concept of ‘Towards Selfless Service,’ serving as a beautiful reminder of the profound impact of giving to others.
In a world where existential questions often lead to introspection, where we are constantly driven to seek personal validation and success, the Altruist Kada Bracelet serves as a reminder of a simpler, yet profound thought – that Selfless Service gives our lives more meaning. Thereby, this exquisite jewel embodies the powerful concept of “Towards Selfless Service.” One of the inspirations for this jewellery was taken from the Sikh community’s ethos of selfless service; the Altruist Kada Bracelet serves as a constant reminder that giving back to others can enrich our lives and bring a deeper sense of purpose.
Aulerth has partnered with CRY (Child Rights and You) for the “Towards Selfless Service” initiative. With the sale of each Altruist Kada Bracelet (priced at Rs 3,500), Aulerth will donate 100 per cent of its net proceeds, i.e., Rs 1,500, to CRY’s drive to empower 3 underprivileged girls in rural India to resume their education.
Speaking on the launch of the Kada, Aulerth, founder & CEO Vivek Ramabhadran said, “Our growing community at Aulerth is passionate about making a positive change to the world we live in. Along with our community, we wish to create a reminder of this simple and powerful thought – ‘Selfless service gives us our lives more meaning.’ And beyond the symbolism, there’s a direct opportunity to make a broader difference – to educate and empower girl children by joining hands with CRY.”
On the other hand, JJ Valaya said, “The Altruist Kada Bracelet is a labour of love. It fulfils a long-time desire to create something meaningful using the iconic Valaya Shifting Leaves Chevron. This beautiful ornament combines the strength of steel and the warmth of brass creating a blissful harmony. This unique blend evokes a powerful new sentiment and is destined to be a treasured wrist accessory whilst capturing many hearts. We are thrilled to continue our ongoing creative journey with Aulerth for the last several years. Finally what truly makes this project truly special is its partnership with CRY, one of Idia’s most incredible NGOs.”
Similarly, Puja Marwaha, CEO at CRY shared, “Did you know? In India, a staggering 13 million girls under 19 are married, and 29 per cent of them are forced to leave school. Early marriage is a critical issue holding back our nation’s potential. Another 12 million girls are pressured into child labour when they should be learning. These numbers can change. Organizations like CRY, with their 45 years of relentless work, and Aulerth, with their commitment to social good, are coming together to make a difference. I’m thrilled to announce this special partnership! Aulerth is launching a beautiful jewel designed by JJ Valaya – The Altruist Kada Bracelet. The funds raised will directly empower girls in rural India by helping them return to school. By supporting this initiative, you can be a part of the solution. Together, we can empower every girl child in India.” (Source: As per last census)
The Altruist Bracelet Kada portrays a unique layering of brass on steel, meticulously outlined with the iconic Valaya Shifting Leaves Chevron pattern. Brass, chosen for its symbolic meaning, represents purity, abundance, positivity, and dependability.
The launch of the Kada Bracelet was celebrated on a memorable and elegant evening at Olive Kitchen & Bar in Delhi on June 18, 2024. The event was attended by JJ Valaya, renowned influencers, media personnel, and top change-makers from the corporate world. The event celebrated the “Towards Selfless Service” initiative, as everyone came together to be a part of the cause.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
