Brands
India’s first ever campaign to promote Banana | Keventer Banana
MUMBAI: Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.
Banana being a low-value product and easily available throughout the year across India, not many organizations have actively promoted the consumption of the fruit. Keventer Agro, one of the fastest growing Food & Beverage companies in Eastern India, has taken a leadership stance in endorsing Banana with India’s first TVC promoting this delicious food.
While everyone’s aware of the health benefits of Banana, one of the key objectives of the campaign is to position it as a desirable diet for children of all ages. The TVC takes the protagonist (a kid) to a fantasy land where the nature celebrates the wholesome goodness of banana with Banana Dolphin, Banana Bird, Banana Butterfly, etc. The stop motion video aims at evoking fantasy in every kid’s mind, encouraging them to consume banana every day.
The TVC will be backed by a month-long high decibel campaign along with an engaging on ground activity to spread awareness about the various benefits of Keventer Banana.
Commenting on India’s first campaign to promote Banana consumption, Mr. Mayank Jalan, CMD, Keventer Agro said “The launch of the first integrated campaign to market bananas in India is an important milestone for us. With an annual sales of 30,000 tonnes, we are the largest branded banana suppliers in the country but the opportunity in India is largely untapped. The launch of this campaign is another step towards achieving our objective of making banana a staple food in every kitchen across the country.”
“Keventer Agro is the largest seller of branded bananas in India, and has been working extensively with farmers in West Bengal. We provide agronomic advice and assured buyback of produce, and this has led to a sustained improvement in the livelihoods of over 15,000 farmers in the state. Bananas are a great source of nutrition, and we are doing everything in our power to bring this “superfood” to consumers. We are confident that this campaign will leave an impression in people’s minds resulting in a deeper connect with brand Keventer.”- Informed Mr. Sunil Kajaria, CEO- Banana, Keventer Agro Ltd.
Commenting on the creative aspects of the campaign, Ms. Suparna Mucadum, EVP -Genesis Advertising Pvt. Ltd. said “Bananas are perceived as a boring fruit. We wanted to make the product fun and enjoyable, especially for the kids ……Hence stop motion has been used as a device to capture and create a romance around the product. This has been beautifully presented with the 'Banana Wonder World' story."
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
