MAM
Vinit Karnik leads groupm’s unified content & sport division expansion
Mumbai: groupm has announced the consolidation of its Content, Sports, and Entertainment divisions into a new entity, groupm Content and Sport. This move aims to enhance the company’s capabilities in these sectors. Vinit Karnik has been promoted to Managing Director for Content, Entertainment, and Sports at groupm India and will lead this integrated offering.
This consolidation will provide groupm clients with access to premium content opportunities in the Indian market, allowing marketers to improve brand engagement through culturally relevant initiatives.
Vinit Karnik, now managing director of content, entertainment, and sports for groupm India, will drive the unified strategy, utilizing GroupM’s scale, expertise, and technology in these areas. Supporting him will be Ajay Mehta, formerly head of Content for Mindshare, and Subhamoy Das, who will lead the Content and Sports verticals respectively.
According to groupm South Asia, CEO, Prasanth Kumar, this move is part of the company’s business transformation to promote growth and innovation by unifying teams and capabilities. He believes this step will help clients align their brand objectives with consumer interests more effectively.
Vinit Karnik stated that the integration of these divisions will create holistic experiences for clients’ brands, focusing on advanced analytics, data-driven strategies, innovative content creation, and strategic partnerships to enhance engagement and brand value.
MAM
Doms hosts creative art workshop at Kidzania Delhi
Three-day event blends fun, learning and self-expression for young participants.
MUMBAI: Doms just turned Kidzania Delhi into a colourful canvas because when you give kids markers and freedom, even the walls start dreaming in doodles. Doms Industries Limited organised a lively three-day art workshop at Kidzania Delhi from 21 to 23 March, inviting young participants to explore creativity through hands-on sessions that went well beyond traditional classroom boundaries.
The workshop was thoughtfully structured across three days with distinct themes. Day 1 focused on free-form doodle art, encouraging children to experiment with lines, shapes and patterns without rules, resulting in highly personal and imaginative creations. Day 2, coinciding with World Water Day, combined creativity with awareness as kids designed water-inspired characters and conservation-themed cards, with parents joining in to make it a shared family activity. On Day 3, the theme shifted to “best out of waste,” where participants transformed everyday materials into functional and decorative pieces while also experimenting with newly introduced acrylic markers.
The response was overwhelmingly positive, with Kidzania Delhi filled with energy, colour and laughter. The sessions not only nurtured artistic expression but also created joyful bonding opportunities for families.
Doms Industries Limited chief marketing officer Saumitra Prasad said, “At Doms, we see art as more than an activity, it is a way for children to explore ideas, build confidence and express individuality. Platforms like KidZania allow us to create immersive environments where creativity becomes a lived experience rather than just a concept.”
The initiative reflects Doms’ ongoing commitment to experiential learning and deeper engagement with young consumers and their families, blending fun with meaningful takeaways in an interactive setting.
In a world where screens often steal the spotlight, Doms reminded everyone that sometimes the best stories are still drawn by hand line by line, colour by colour, and smile by smile.
