Kids
Discovery Kids to premiere classic Japanese Animation series ‘Monster Kid’
MUMBAI: Discovery Kids, the fastest growing channel in the kids’ genre this year, has bagged broadcast rights of the animation series ‘Monster Kid’ from the house of Fujiko Fujio, the famous creator of Ninja Hattori series. Monster Kid, which has been well received throughout the world including Latin America, Europe, and all of Asia, will premiere on Discovery Kids starting November 26 at 12 Noon.
Monster Kid, the prince of Monster Land, travels to Human realms along with his companions Dracula, Wolfman and Frankenstein to be trained for his preparation to become the king. Monster Kid uses his superpowers to overcome various challenges and develops a special bond with a human boy Hiroshi. This special bond between Monster Kid and Hiroshi has attracted the attention of kids across the world.
Talking about the development, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said, “Kids are always curious about monster and monster stories! One of the key reasons of the exponential growth of Discovery Kids is that we have singled out shows which went on to captivate and engage kids in India. We are excited to partner with the legendary Japanese creator Fujiko Fujio Ⓐ and TV Asahi on this series and we believe that ‘Monster Kid’ has all the elements to engage, entertain and tickle the curiosity of kids.”
Speaking on the occasion, Takahiro Kishimoto, Head of Animation, International Business Department, TV Asahi, said, “We are delighted with this exciting opportunity and look forward to further strengthening the partnership with Discovery Kids. We hope ‘Monster Kid’ will turn out to be another animation sensation from TV Asahi in India.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
