MAM
Tilt Brand Solutions ties up with L.A based Ryde Network
MUMBAI: Having launched operations just under 3 months ago, Tilt Brand Solutions is striking yet another collaboration in the dynamic and ever evolving content space. Close on the heels of announcing its creative and operational collaboration with content creation and production house, Supari Studios, Tilt has now formally partnered with social media mavericks Ryde Network.
Based out of Los Angeles, Ryde Network is the largest fashion, life-style and travel network on Instagram with over 30 channels and an audience of over 11M. Ryde Network has been working with top brands such as Wrangler, Dior and Polaroid helping them connect and transact directly with its audience.
Says Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions “Brands today have an incredible opportunity to market themselves on the principle of transference of trust, rather than a sales pitch. With our partnership with Ryde Network, we are poised to offer bespoke social media marketing solutions to brand owners who wish to make an impression through an authentic peer to peer network of global content creators. Richard and his entire team at Ryde are committed to bringing world class content solutions for brands on Social Media as it becomes perhaps the most impactful and engaging way for brands to communicate and commercially transact with their audiences”.
Richard D’ Alessio, Founder, Ryde Network says – “What makes us different is that we aren’t an influencer network, and we aren’t selling influencer marketing. What we offer is something more akin to TV and print which is direct access to a premium network of inspirational channels that are run by the biggest tastemakers on the planet. We work directly with brand owners to create artful stories and visual executions that trigger emotions, engage people, and drive direct to consumer on platform sales. Our immediate task is of course to grow the network in India, while we continue to expand our already significant footprint globally.”
Richard D’ Alessio also has an international reputation as a film director and master storyteller who has successfully made over 500 films for brands in 43 countries. He has consistently been a visionary of short form storytelling, audience insights and consumer behaviour, helping brands transcend borders and build loyalty.
Concludes Richard – “Even if it seems like we are worlds apart in terms of time and space, we at Ryde have never felt more aligned with Tilt’s take and vision on brands, consumers and content"
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
