News Broadcasting
Hindi News most benefited genre in Chrome DM week 47
MUMBAI: With a growth of 1.55 per cent, the Hindi News genre in HSM excluding less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 47 of Chrome Data Analytics and Media.
DD News garnered the highest OTS in Hindi News genre with 99.8 per cent.
The English Gec genre stands in second position in the gainers list of OTS with 1.05 per cent; Colors Infinity gained the highest OTS with 59.1 per cent growth in 6 metros market, followed by Kids genre coming in third in the gainers list of OTS with 0.27 per cent in All India 1 Lakh+ market. Nickelodeon gained the highest OTS in the Kids genre with 90.6 per cent.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
The fourth position in the gainer’s list of OTS was grabbed by Infotainment in All India 1 Lakh+ market with 0.07 per cent. History TV 18 raked in the highest OTS in the Infotainment genre with 90.7 per cent. Music genre stood at fifth position in HSM excluding less than 1L-market with 0.06 per cent by 9X Jalwa gaining the highest OTS with 94.3 per cent.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
