MAM
Facebook hosts Creators Day in Mumbai
MUMBAI: Today, Facebook hosted India's first 'Creator Day' in Mumbai, a daylong event uniting video creators from all over the country, to educate and create awareness about its efforts to help them manage their presence, engage their fans, and build their business on the platform.
At the event, Facebook announced that is finding more ways to support Indian publishers and creators build a community of passionate fans and earn money with its new monetization tools:
Introducing ad breaks – Ad breaks are short ads before or during qualifying videos assist video creators to earn money. Now, creators in India can join ad breaks to get a share of the revenue from the video ads shown to the viewer. Starting today, Ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam and English.
Brand Collabs Manager – It is a new tool that helps brands find creators to collaborate with for branded content opportunities on Facebook. With Brand Collabs Manager, the creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships. It will be available in India in 2019.
From the very beginning, video has been exceptional in its effectiveness to connect people through storytelling. It is emotional and personal. It brings people together like no other medium. At Facebook, we strongly believe this presents a huge opportunity to bring back the magic of social experiences around video. With this focus driving us forward, we are constantly working towards building and enabling video experiences that connect people.
“The biggest trend that Indian digital industry has witnesses in consumer behavior, is rapid growth in adoption of video. We're seeing consumer videos exploding on our platform and today, video has become one of the biggest drivers of engagement growth on Facebook. Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money. Facebook Creator Day reinforces our continual commitment to support the publishers and creator community in India, helping them grow and monetize their videos on the platform.” said Paresh Rajwat, Head of Product for Video, Facebook.
Attendees at the event also gained insights into Facebook's efforts to support Indian publishers and creators build and sustain a community of passionate fans and earn money with its new monetization tools. In addition, creators also got the opportunity to share their stories, discuss ideas for future collaborations, swap learnings and test the latest products.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
