e-commerce
OnePlus 6T customer from New Delhi becomes the first-ever ‘OnePlus Lucky Star’
MUMBAI: Amazon.in, in association with OnePlus, the leading premium smartphone maker announced its unique ‘OnePlus Lucky Star’ campaign last week to celebrate the fourth anniversary of their partnership. Shashank Shekhar, a 24 year old resident of Delhi has been declared the ‘OnePlus Lucky Star’ and is now eligible for 600 exclusive gifts ranging from electronic appliances to fashion to home decor. The 600 gifts were delivered personally by Vikas Agarwal, General Manager, OnePlus India to his doorstep.
The winner received over 600 exciting gifts ranging from INR 100 to INR 80,000 across 35+ categories from a wide selection available on Amazon.in. These included items like laptop, gaming console, large appliances, furniture, musical instruments, sports equipment, kitchen & home items and even stationery.
Manish Tiwary, Vice President – Category Management, Amazon India, said, “We received an overwhelming 3 times growth in demand for OnePlus 6T during the anniversary offer. We are happy to see our ‘OnePlus Lucky Star’ absolutely thrilled on receiving the 600 gifts from Amazon.in. These gifts are specially curated from across categories like appliances, fashion and home décor among others available on Amazon.in. We look forward to an even more exciting journey ahead, through our partnership with OnePlus.”
Speaking at the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “Our partnership with Amazon.in began with customer obsession. As we mark four years of that partnership, we are very excited to be able to give back in a small way to the community that has made all of this possible. We congratulate Shashank on this win and personally, it’s been a very unique and exciting experience delivering 600 gifts today!”
Since the anniversary celebration offer and ‘OnePlus Lucky Star’ campaign has been announced, Amazon.in has seen a boost in traffic seeing a 3X growth in demand for the OnePlus 6T on the platform. The unique campaign has been co-created by Amazon.in and OnePlus to give back to their users who have been a vital part of four years of the long-standing partnership of the two companies. The ‘OnePlus Lucky Star’ winner today has received over 600 gifts from the widest ecosystem that Amazon.in has developed over the years for an unparalleled shopping experience.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
