Brands
Artimas Fashions debuts One8 innerwear look of Virat Kohli
MUMBAI: Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.
One8 innerwear collection includes socks, innerwear and sleepwear. Staying true to its brand philosophy, One8’s subtle branding, look and feel emphasizes the simplicity and personal style of the cricketer par genius, while the dynamic colours of the products reflect Virat Kohli’s on-field persona.
Elaborating on the first look of the One8 innerwear collection, Mr. Nischal Puri, Director, Artimas Fashions Pvt. Ltd., stated, “Dynamism and vitality forms the ethos of brand Virat Kohli. It deserves very sophisticated and strategic imagery. Over last several months we have been perfecting the look of One8 innerwear. We are happy with the end product which shall do justice to Virat as a brand and its commercial value. Through One8 we plan to shake up the stereotype that come along with the premium innerwear category through innovative product offerings.”
Commenting on the look unveil of innerwear products from One8, Indian Cricket Team Captain, Virat Kohli, said, “I am extremely enthusiastic and optimistic about releasing the One8 innerwear campaign. We look forward to connect with the consumers through this new range of premium innerwear from One8. We have been dedicating our resources to perfect the look and feel of the products and are confident it will appeal to the consumers looking for a premium innerwear brand. We will soon be launching the entire range of products.”
Speaking about the campaign, Mr. Udit Todi, Senior Vice President, Lux Industries Ltd. said, “One8 is set to fill the gap of a significant product offering and marketing innovation in the premium innerwear domain. The exciting look of the product range is in conjunction with the imagery and ethos of Virat as a personality.”
Mr. Saket Todi, Senior Vice President, Lux Industries Ltd. added, “Through One8 innerwear range, we aim to fill the need based vacuum in the premium innerwear category. We do hope One8 will become the most preferred brand in the premium category representing the youth of India.”
The One8 logo is also stunningly different, stylish, and bold. Each product from the One8 collection resembles Virat’s bold and outgoing personality while also sticking to his passion for an active lifestyle. The high-end innerwear, socks, and sleepwear that will be manufactured by Lux Industries will incorporate One8’s branding, look and feel. One8 is focused on providing the best quality for their products alongside the much necessary comfort that will instantly catch the eyes of the younger generations.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
