MAM
From codes to scents: BSC appoints Rohit Taneja as category lead for fragrances
MUMBAI: In a world brimming with transformative journeys, Rohit Taneja’s story stands out as a masterclass in reinvention. Once immersed in the world of software engineering, Taneja has pivoted his career to become a seasoned product leader.
Now, as Bombay Shaving Company’s newly appointed category lead for fragrances, he embarks on an ambitious mission to shape the company’s foray into the captivating world of scents.
Armed with over a decade of expertise in marketing and brand management, Taneja is poised to craft a fragrant legacy that redefines the company’s expansion strategy.
Taneja’s career began as a software engineer at Infosys. He then transitioned into marketing with DDB Mudra Group, leading brand perception studies for major clients. His tenure at The Goodyear Tire & Rubber Company as a sales manager saw him managing sales across Rajasthan, Madhya Pradesh, and Gujarat. In 2019, Taneja joined Bombay Shaving Company, serving as associate director of consumer insights & marketing. In this role, he focused on understanding Indian grooming and beauty preferences, translating data into actionable insights, and enhancing customer loyalty.
Taneja holds a Post Graduate Diploma in Communications Management from MICA, where he was among the top students in Account Planning. He also earned a Bachelor of Technology in Electronics & Communication from Uttar Pradesh Technical University.
In his new position, Taneja will lead the development and marketing of Bombay Shaving Company’s fragrance line, aiming to strengthen the brand’s presence in the men’s grooming market.
Bombay Shaving Company continues to innovate in the grooming industry, offering a range of products designed to enhance the grooming experience for men across India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








