Brands
Kalyan Jewellers announces Mega Discount Mela
MUMBAI: Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.
The Mega Discount Mela offer is valid at Kalyan Jewellers showrooms across the country other than showrooms in Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka.
Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “Our customers can extract more value from their purchase by availing grand discounts for their purchases which add joy to this season.”
Kalyan Jewellers offers a wide array of intricate jewellery designs in contemporary and traditional motifs including earrings, bangles, and necklaces. The company offers its patrons, Muhurat, the bridal jewellery line curated from across India along with exclusive sections featuring Kalyan’s popular house brands such as Tejasvi – Polki jewellery, Mudhra – handcrafted antique jewellery, Nimah – temple Jewellery, Glo – dancing diamonds, Ziah – Solitaire like diamond jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding Diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
