Brands
LIKE App introduces Christmas stickers
MUMBAI: LIKE , a video maker and music video editor app, has introduced some Christmas-special stickers on its platform. The users can download these stickers from the app and can use them to curate special festive wishes for their friends and followers on the app.
Popular Bollywood actress Sonakshi Sinha has also used the stickers and has uploaded a special video on the LIKE platform.
In an official statement, LIKE elaborated on the idea of these stickers saying, “With the introduction of the Christmas sticker, LIKE seeks to offer something festive and exciting for all its users, giving them a chance to create unique Christmas wishes.”
The app is offering stickers like Santa caps and snow-capped Christmas trees. The users also get an option to add Christmas tunes to their messages.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
