MAM
Bata India appoints Meeru Gupta as head of legal
Mumbai: Bata India has appointed Meeru Gupta as head of legal. With over two decades of experience in navigating complex legal landscapes across India and emerging markets, Meeru brings strategic legal expertise and a customer-centric approach to her new role. Previously, she served as General Counsel at Varun Beverages – R J Corporation, where she led the legal practice, formulated litigation strategies, and managed cross-border acquisitions. At Philips India, as Director of Legal and Compliance, she was instrumental in key decision-making processes across the Lighting, Consumer Lifestyle, and Healthcare divisions.
Commenting on the appointment, Bata India MD & CEO Gunjan Shah said, “Meeru’s appointment marks a significant step for Bata India, aligning with the company’s commitment to excellence. I am certain that with her strategic legal acumen, she will proficiently steer the legal landscapes, contributing to business growth. With her passion for mentoring and empowering others, we look forward to having her in our Bata Family.”
Bata India head of legal Meeru Gupta added, “I am super excited to join Bata India, a company renowned for its rich legacy of trust and unwavering commitment to quality. As I take on the mantle of Head of Legal, I am committed to leading with compassion and fostering a collaborative environment. My goal is to empower my Bata family with my expertise in providing efficient legal counsel.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
