Ad Campaigns
IdeateLab repositions as “The Outcome People”
Mumbai: In a move to mirror the evolving business & marketing ecosystem, IdeateLab – a leading independent digital-first marcom solutions provider – has repositioned itself as “The Outcome People.”
While most agencies and collaborations stop at output, IdeateLab seeks to go beyond and aim to deliver outcomes that truly matter to its clients.
“In the BANI world, getting the best output is not enough. In order to achieve the best outcomes, businesses need to create and embrace the best outcomes themselves. IdeateLab is partnering clients in bringing this mindset shift – to help reshape their thinking about their products & services in order to achieve business outcomes”, said IdeateLab chairman Dr. Bhaskar Das.
To reflect the new thinking and focus, the company has refreshed its identity and digital assets. IdeateLabs becomes IdeateLab, and dawns a crisper, contemporary logo.
The company has outlined three key pillars to engage with clients, such that ‘outcome’ becomes the currency:
Differentiated approach: IdeateLab starts at the Business Objective level, not just marketing or communication objective. And identifies the role it can play to make a visible and sustained difference to the clients’ business through its CEO (creative & consult, engage & execute, optimise & operate) framework.
Tailored solutions: No two businesses or brands are same. From data-backed insights, deep social listening to nuanced creative & content and advanced media optimization, IdeateLab crafts bespoke solutions that deliver outcomes. It is particularly geared to help MSMEs, entrepreneurs, and home-grown businesses. To the extent, that IdeateLab functions like their outsourced marketing function.
Partnership DNA: Ideatelab’s growth is truly linked to the growth of its clients. The operating model is designed on the principle of shared success – with a hybrid of fixed and variable elements. It’s a partnership based on collaboration, transparency and agreed outcomes.
“Ideate has always prided itself on the ability to adapt to changing times, hence over the last few months the leadership spent a lot of time discussing and brainstorming with our clients as well as Industry Leaders on how can we partner and create a true partnership model with our clients, whether a Startup looking to Scale or an Established Brand looking to diversify. This new avatar reflects that changed thinking that we bring on board,” said IdeateLab director Vrutika Dawda.
“We are looking to expand and sharpen the very definition of the word ‘idea’ in our vocabulary. Moving beyond the ‘what’ of output, at a campaign or social post level, we want to crack the ‘why’ of that outcome at the business level. So that a refreshing & tangible mashup of data, creativity and technology comes into play”, said IdeateLab chief creative officer Raman R.S. Minhas.
IdeateLab believes shifting the focus on outcomes is not only the need of the hour, but also a sure way to become future-ready.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
