Brands
Gaana launches PartyHub to curate personalised playlists
MUMBAI: Music streaming service Gaana has announced the launch of its latest feature called PartyHub that will allow its users to curate a personalised playlist with the help of their friends for parties and get-togethers. “Incredibly intuitive and easy to use, the PartyHub allows the user to collaborate with his or her friends by sending them invites to join the party, after which, they can all add their own favorites to the playlists. This makes sure that the next time there’s a party, they can all enjoy the music together, dancing to the beats of heart-thumping party specials, chosen by none other than themselves,” states the service in a press release.
Speaking about this exciting new feature, Gaana CEO Prashan Agarwal said, “At Gaana, we have always strived to offer our users the very best in terms of listening experience through our regularly updated playlists for Indian and international songs, curated to appeal to everyone. With PartyHub, we aim to make their lives easier and parties even more fun, giving the users complete control to create customisable playlists of songs with their friends, ensuring everyone has an amazing time on get togethers. This is an incredibly scalable use case which will allow our users to create playlists with their friends on the fly for parties, roadtrips, group study sessions, etc.”
The vast range of genres offered includes latest hits, party anthems, electronic mix, 90's madness, shiny disco, remix tape, after party, and more. In fact, it also has options for kids party and slow jams lounge, making for the perfect ingredient to turn the next house party into an unforgettable phenomenon. The best part of the new feature is that Gaana has specifically taken into account its diverse and varied user base, so that it has something for everyone, be it a group of college-goers grabbing a drink together for the New Year’s Eve, a bunch of school-kids celebrating their friend’s birthday, or an ever-youthful gang of elderly retirees who’ve gathered together to catch up with each other’s lives, after a long time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
