MAM
Lowe Lintas appoints Sagar Kapoor, Prateek Bhardwaj as CCOs
MUMBAI: MullenLowe Lintas Group has announced its new creative leadership, naming Sagar Kapoor and Prateek Bhardwaj as its chief creative officers (CCOs). While Kapoor will look after a part of the Mumbai office of the agency along with all the offices in the south, Bhardwaj will oversee the agency’s north offices.
Both of them will operate out of the Mumbai offices of Lowe Lintas, reporting to Amer Jaleel, chairman and CCO, MullenLowe Lintas Group.
Sagar Kapoor has been elevated from his post of executive director of the agency. He has served Lowe Lintas for more than 15 years and has been responsible for several iconic campaigns including Lifebuoy’s #HelpAChildReach5, which has consistently been one of the most awarded global campaigns for over five years. Other brands under his portfolio include Axe, Pepsodent, Zee, Astral Pipes, ICICI Prudential Life Insurance, and Godrej HIT.
Prateek Bhardwaj has moved to Low Lintas from McCann Worldgroup where he was working as the national creative director. He has over two decades of experience in the business and has received a number of awards including Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. One of his most memorable campaigns has been the recent Nescafé ads featuring stammering comedian and RJ Rishi. He has worked for a number of brands like Dettol, PayTM, Sprite, Kinley, and Chlor-mint. Prior to McCann, Bhardwaj had also been a creative entrepreneur and founded Eleven Brandworks in 2008.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
