MAM
Leo Burnett Elevates Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors
MUMBAI: Leo Burnett India has announced the promotion of Prajato Guha Thakurta (Projo), Sachin Kamble and Vikram Pandey (Spiky) to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.
Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo and Spiky have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”
Projo, Sachin and Spiky’s new mandate is to help deliver Humankind work on their clients from the Mumbai operations and several others from the national roster. They will continue to spearhead national new business initiatives and nurture creative talent across geographies. Additionally, they will play a key role in the Fight Club – Leo Burnett India’s creative crucible that takes place every quarter.
Speaking about the promotions, Dheeraj Sinha said, “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”
Speaking about his new role, Projo said, “I am equal parts excited and humbled by the opportunity to spearhead Leo Burnett India’s creative culture. As part of this new role, our priority will be to carry forward the creative legacy of this agency by creating new-age, integrated work for our clients, with a focus on innovation and technology.”
“I am very excited about this new role and I’m looking forward to the challenges and opportunities that come with a mandate like this. Of course, work that works for our clients will continue to be a priority, and my aim is to do it using a mix of design, technology and storytelling,” said Sachin about his new mandate.
Spikey added, “In my 12 years at Leo Burnett, I have seen the agency evolve through various stages. I am absolutely delighted at the opportunity to lead the next phase, from the front. As the business transforms rapidly and we evolve with it, I believe storytelling is going to be our tool for the future. We are uniquely positioned to leverage creative data and new media to craft brand stories that are relevant yet meaningful.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
