MAM
Carnival Cinemas, ahead of ‘Thackeray’ release introduces Shiv Vada pav on its FNB (Food and Beverages) list across India
MUMBAI: Carnival Cinemas, the multiplex chain in India is spicing up with the most popular snack chain, Shiv Vada Pav. The multiplex chain has recently integrated the snack into its FNB (Food and Beverages) list making it consumption-available across 72 properties in India.
Launched by Balasaheb Thackeray and the patrons of Shiv Sena Party, Shiv vada pav was launched in 2009 for generating employment for Maharashtrian youth. The trailer of the much-awaited biopic on Balasaheb Thackeray has already created storm across verticals, Carnival Cinemas, on the other hand, takes pride to introduce Shiv Vada pav into its business plan.
‘Thackeray’ narrates the life journey of the Late Balasaheb Thackery who like a true leader fought for equality for his fellow Maharashtrians. He initiated Shiv Vada pav teaching the unemployed youth how to make the vada pavs and earn living for themselves. Carnival Cinemas now have these vada pavs available at its FNB (Food and Beverages) counters and is thrilled by the association with the brand ‘Thackeray’.
Produced by Viacom18 Motion Pictures, Dr. Shrikant Bhasi, Mrs. Varsha Sanjay Raut, Ms. Purvashi Sanjay Raut & Ms. Vidhita Sanjay Raut, the movie is slated to release on January 25th, 2019 in Marathi & Hindi
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
